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Is there a future for the musician?

'Music brings people together, it makes people happier, it's about mental and physical health. If we think about the workforce of the future, music can be extremely valuable.'

- Danny Keir

In this session, we look at what the future looks like for the music sector and whether music remains a viable career. The panellists explore why musicians will be vital to the jobs market of the future, and the positive impact of the arts on our cities, our economy and our health.

Additional resources

Stéphan Vincent-Lacrin: Creativity and Critical Thinking (YouTube video)


Sammy Andrews (Chair)
CEO, Deviate Digital

Sammy has a long history at the forefront of the new music landscape and is considered as one of the music industry's leading digital advisors and futurologists. She gained a 360 degree view of the music industry through her background as a concert promoter, artist manager and independent record label founder. She went on to head up digital departments at XIX and Cooking Vinyl Records before joining the board at Entertainment Intelligence but she is now CEO of Deviate Digital, based at Tileyard London.

Danny Keir
Artist manager and international music consultant

Danny is an artist manager and international music consultant. He is also the co-founder of Enki Collective, a music export and artist services company specialised in managing release campaigns and building value for artists in new markets. Enki operate as creative advisors and industry gatekeepers, providing network development and market knowledge to build value and consistency for each campaign.

Gerard Lyons
Author and Economist

Dr Gerard Lyons is one of the UK’s leading economists. Currently he has a portfolio of roles, including Board Member of Bank of China (UK) and, since its inception, being on the advisory board of the Grantham Research Institute on Climate Change and the Environment. During Boris Johnson’s second term as London Mayor, Gerard was his economic advisor and championed the London Living Wage and London’s global position. Originally from Kilburn he now lives in Kent.

Carol Main MBE
Director of Live Music Now Scotland and Live Music Now International Development (UK)

Carol is Director of Live Music Now Scotland and Live Music Now International Development (UK) as well as a freelance music journalist, Governor of the Royal Conservatoire of Scotland and Vice-Chair of the Traditional Music Forum. She has been on the boards of the ABO and Hebrides Ensemble, and was the founding Director of the National Association of Youth Orchestras.

Barbara Osborne
Chief Executive, Music in Hospitals & Care

Barbara is Chief Executive of Music in Hospitals & Care - a charity that improves the health and wellbeing of children and adults through the healing power of live music. With over 20 years of working and volunteering in the third sector, Barbara has extensive experience within fundraising, marketing and health. Barbara is also a Trustee for Health in Mind, a charity which promotes positive mental health and wellbeing in Scotland.

Stéphan Vincent-Lancrin
Senior Analyst and Deputy Head of IMEP Division, OECD

Stéphan Vincent-Lancrin is a Senior Analyst and Deputy Head of IMEP Division at the Organisation for Economic Co-operation and Development (Directorate for Education and Skills). His interests cover the nature of education and skills that matter in innovation and knowledge societies. He is working on a project on digitalisation in education and wrote the OECD's reports Fostering Students’ Creativity and Critical Thinking: What it Means in School and Art for Art’s Sake? The Impact of Arts Education.