ISM partners on new BBC campaign
ISM named as stakeholder on new BBC campaign, Bring the Noise which aims to inspire children to become musicians and discover the joys of music-making.
Zara Larsson, Nile Rodgers, JP Cooper and YolanDa Brown sign up as Bring the Noise’s ambassadors.
Bring the Noise live concert with BBC Philharmonic Orchestra, YolanDa Brown, JB Gill and Sharlene Hector, to take place on Thursday 12 September
The ISM is pleased to be a stakeholder on the BBC’s new education campaign Bring the Noise, aimed at helping primary school teachers and parents inspire children to become musicians and see the joys of music-making.
Musicians and artists will come together for the campaign from BBC Education which is aimed at children between the ages of four and seven. Fun, easy-to-follow educational films are set to help start children on their first steps towards a life of musical enjoyment as well as highlight the positive impact that music education has.
Deborah Annetts, Chief Executive of the ISM said:
‘Bring the Noise is a vital education initiative led by BBC Education and is a fantastic opportunity for many young children, schools, teachers and musicians to engage with a wide range of music in schools. We are delighted to be supporting the campaign as a stakeholder and working with the BBC to ensure it is as comprehensive, effective and beneficial as possible.'
Alice Webb, Director of BBC Children’s and Education, said:
‘We are really excited to launch Bring the Noise and help children across the UK take their first musical steps. With the help of some the biggest names in music, our partners, school teachers and parents, we can put music at the heart of every primary school child.’
Bring the Noise content, available from today on the BBC Teach website, is designed to improve confidence among primary school teachers to teach music in schools as well as encouraging a celebration of music-making at home.