How to... Make a DIY release marketing plan

The ISM's 'How to…' series has been produced in collaboration with music industry experts. It builds on the practical industry advice offered at the ISM Trust's The Empowered Musician event, highlighting the skills and knowledge you need in key areas to succeed in your music career.

Jessie Scoullar from music marketing specialists Wicksteed Works has written a step-by-step guide to help you structure your campaign for releasing and promoting your music online.

If you are a member, please sign in and read the resource in the Advice packs section of the website.

Alternatively, non-members can get some quick tips from the resource.