
How to make money from livestreaming
Advice on monetising online performances and connecting digitally with your audience
Following on from our advice page How to put on online concerts and gigs, arts entrepreneur David Taylor takes you through the basics of livestreaming; what you need to get set up, the pros and cons of each platform, and how to livestream.
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Although having additional cameras, microphones, lights, and specialised software can help improve the quality, you don’t need them to get started with livestreaming.
The main platforms we’ll cover are YouTube, Facebook, Twitter and Instagram – although you can’t stream on Twitter or Instagram directly from a computer.
Without using extra software, you can only livestream on one platform at a time, using one device.
Both are easy to set up for going live – but it’s definitely easier on mobile. If you want to schedule livestreams you can only do it on a computer.
Using a computer is a better option if you want to engage with your audience with a Q&A, as you can read comments and questions more easily on a bigger screen.
Mobile gives you the option of flipping the camera to film other musicians. If you’re filming yourself you’ll either have to hold your phone, use a stand, or prop it up against something such as a book.
You may think the best place to livestream is the place with the best quality. However, the best place is where you have, or where you want, your followers. If your largest following is on Facebook, it makes sense to livestream from there.
The reason for most platforms only being 720p quality is so that your audience can watch them without lagging or buffering. Even if you have high-speed internet, their experience will depend on how reliable their connection is. YouTube will drop the quality to help the experience.
Below are some of the features, pros and cons of each platform:
YouTube
Facebook
Twitter
Instagram
YouTube: Computer
Make sure you’re using Google Chrome.
Log in to your YouTube account, click on the video camera icon in the top right corner, and choose ‘Go live’.
Add a title and a caption, and select if the video is suitable for children.
Click on ‘MORE OPTIONS’ to double check that the right camera and microphone are selected.
When you’re ready to go, click ‘NEXT’ and then 'GO LIVE'.
YouTube: Phone
You will need to have at least 1,000 subscribers to be eligible to livestream from YouTube on your mobile.
Open the YouTube app and tap the video camera in the top right corner, and then tap ‘GO LIVE’. Fill in the post details and you’re ready to go.
Facebook: Computer
Facebook is in the process of updating this function, so you may have one of two different versions.
On your Facebook page, click ‘Live’ or ‘Live video’.
If you have version one (the new and better version):
Under ‘Get Started’, make sure you change ‘Use stream keys’ to ‘Camera’.
On the left hand side, change ‘Share to your timeline’ to ‘Share to a page you manage’, and choose which page you want to stream from.
Then fill in the post details below and hit ‘Go live’ when you’re ready.
Version one is better for scheduling livestreams, so it might be good to get used to. If you don’t get it automatically, you can still access it here.
If you have version two (the older version):
On the right hand side, choose which page you want to stream from, fill in your post details, check your camera input, and then hit ‘Go Live’ when you’re ready.
Facebook: Phone
Open the Facebook app and on your Facebook page, tap ‘Live’.
Enter a description then tap ‘Start Live Video’ to go live.
If you want to turn the camera round to film something else (such as other musicians), tap the camera flip icon in the top left corner.
Twitter: Phone
Open Twitter and tap the ‘Compose tweet’ icon.
Then tap the camera icon on the left next to recent images. Tap ‘LIVE’.
Fill in the ‘What’s happening?’ section with your livestream title and hit ‘Go LIVE’.
At the top you can change the flash, flip the camera, change to just live audio, and invite guests (you have to be live to invite people).
Instagram: Phone
Open the Instagram app and tap the Stories camera icon in the top left corner.
The live option is on the far left of the options at the bottom, so scroll through until you find it. Tap the circular record button and you’ll be live.
If you want to film other people, the camera flip icon is at the bottom of the screen, and the settings in the top left corner have some additional options.
David Taylor is CEO and Founder of the acclaimed Yorkshire Young Sinfonia (YYS) and runs a daily blog series, 'How to be an online musician and work from home'.
To find out about monetising livestreaming, read our advice pages How to make money from livestreaming and How to put on online concerts and gigs. ISM members can access a discount on pay-per-view livestreaming platform TicketCo TV here.
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