How to... Connect with a digital audience
Written by Empowered Musician panellist and music industry expert Chris Cooke from CMU.
The How to… series builds on the practical industry advice on offer at The Empowered Musician event, highlighting the skills and knowledge you need to succeed in your music career. In our first guide, CMU tackles the world of streaming, with a guide to music rights and the websites and services that will get your music heard.
The single biggest revolution in music caused by the shift to digital is that artists can now get their recordings to a global audience and communicate with a global fanbase by themselves. Doing so does require signing up to some platforms, buying some distribution services and joining a collecting society, but all of this can be done with minimal cost and minimal expertise.
Which means that early-career artists can release music and start building a fanbase without having any traditional music industry business partners - like management, a label or a publisher – in place. As the artist’s career progresses and their own artist business starts to grow they will probably want a manager, a label and a publisher on their team. But none of those partners are needed to get started. And, indeed, these days most managers, labels and publishers will expect an artist to have set things in motion before they come on board.
'Copyright is about control. It allows you to control what happens to your songs and recordings.'
Wicksteed Works, music marketing specialists, have written a practical counterpart to the text – a step-by-step DIY release marketing plan to help you structure your campaign.
'[Getting your music online] is the easy bit. The real challenge is getting people to listen to your music, instead of the tens of millions of tracks available on each platform.'
'Data about where your fans are based can inform where you choose to gig'
'In addition to taking care care of the strategy, business and logistics of your career, your Artist Manager will be your counsellor, cheerleader and most trusted advisor'